Logo and festival name creation: To bridge the gap between cultures of country and french rap, I was looking for similarities. There are five points on the Eiffel Tower and five points on a boot spur or a star, that is how Five Point was born. For the logo, I hand drew all of the elements and type then translated my illustrations into adobe illustrator to vectorize and polish the design.
Digital Ads and Poster design: The goal was to create ads that attracted my target audience ages 20-40 years old with flashy and fun graphics paired with unique imagery. The imagery in all the ads are handcrafted. I played with scanning my gold chains and ripping up images that I took to get a fun composition of edgy and original images.
Partnered packaging design: Redesigned ready to eat and drink items, a festival container, and merch. I chose to partner with Hillshire snack pack as a fun charcuterie option for my ready to eat. High noon for a fun can redesign and special edition flavor. A luxury leather saddle bag for the festival container/bag. For the merch I handmade a studded beret with gems and gromets and sot my own product photos.
